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SEAT drives into Lakeside with digital dealership

Saturn has teamed up with SEAT UK to deliver their very first ‘Store’ retail concept at intu Lakeside in Essex.

One of the UK’s leading providers of digital and visual engagement, Saturn was tasked with bringing the feel of the Barcelona brand to Essex – providing an innovative digital solution to create a connected customer experience, ranging from video walls and interactive customer touchscreen points to the tailored ambient sound effects.

SEAT’s new ‘Store’, the first of its kind in the UK, features three display cars, with an outdoor Experience Centre housing an additional 16 SEAT models. Customers can research, plan financing or book an unaccompanied test drive for their perfect SEAT through the ten 22-inch digital info “hubs” installed by Saturn, or sit back and enjoy the Mediterranean atmosphere created by 5 video walls and 4 large format screens.

Saturn’s in-house software development team worked closely with SEAT, shop fitters and design and advertising agencies to deliver the creative vision and create a bespoke integrated digital experience, enhanced by a real time interface with the SEAT website. The firm drew on their expertise from their extensive client base across a number of sectors, including several key automotive clients.

Chris Welsh, managing director at Saturn Communications Group, said: “We were very excited when SEAT UK appointed us to help with their “Store” concept. We were delighted to have the opportunity to use our strengths as a business to deliver a full turnkey solution, which has proven be a fantastic example of how a well-planned, bespoke digital solution can have a major impact on the customer experience.

“We are very proud of our contribution to this project and the opportunity to work with SEAT and its partners. The project is another significant achievement for Saturn, as our client base and company continues to grow. We look forward to building on our 18 years of expertise with innovation at the forefront of our desire to deliver the best possible solutions for our clients.”

Matt Benns, head of customer quality & network development at SEAT UK, said: “The store at intu Lakeside is an exciting world first for us. Saturn’s imaginative digital and software solutions played a key role in creating a relaxing, browsing-oriented space for our customers to discover SEAT.”

From the MediaCityUK head office, Saturn continue to focus on its ability to specify, deliver and support a full service solution like the SEAT ‘Store’, which combines Saturn’s Connect suite of proprietary software with its in-house project delivery, support team and creative agency, to ensure its clients create the best customer experience possible.