The brief
Prior to rebranding to CarShop, The Car People used-car supermarket network wanted to improve the customer experience at its dealerships and to increase take-up of its ‘Friends’ members benefit scheme.
The solution
We examined the people flow and lines of vision inside the dealship and identified the best locations for digital signage.
To make sure that the signage made an initial impact to customers entering the showroom, we installed an LED screen within an archway in centre of the showroom. This would make the screen visible to all customers within the area, and the LED screen’s vividness would make sure the content was visible, even in such a light and airy space.
In the reception, we created a bespoke software integration from the Car People’s existing booking system so that 10 minutes before a customer was due to arrive to pick up their new vehicle, a personalised message would appear on the screen welcoming them and giving them instructions. When they registered their arrival the booking system would automatically update the system and the message would be removed.
In the designated customer waiting area, we installed small screens that would show the new branded customer experience channel. We created content for the channel in order to promote The Car People brand, and to increase subscribers to the company’s ‘friends’ benefit scheme.
The result
Due to a successful increase in take-up of the ‘Friends’ scheme, The Car People extended the solution to all four of its car supermarket dealerships in Manchester, Sheffield, Wakefield and Warrington.
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