The UK’s largest cinema chain, ODEON, once again came to Saturn for their digital needs when transforming their Birmingham Broadway Plaza location into a ‘Luxe’ site.
ODEON Birmingham Broadway Plaza wanted to create a joined, yet unique customer journey throughout their vast foyer and concourse areas.
We installed multiple digital touchpoints in targeted areas to ensure that ODEON’s customers didn’t disconnect from the cinema experience as they made their way through the various areas of the cinema. Using software integration we presented ODEON’s live data feeds to customers across FTMs, retail screens and digital poster cases, all instantly and easily updated through Connect, our in-house CMS. We also installed a showstopper piece; an Absen 6 x 3m LED wall to dominate the foyer area, with a three-zone audio system to promote the latest cinema releases and promotions ensures all eyes and ears are on it. Our aim was to create memorable experiences for ODEON’s customers to ultimately result in repeat business for our client.
Through our sister company, UVU, we created our first-ever recessed digital poster cases sitting flush against the wall using 55-inch Samsung screens. We also designed and built bespoke 55” external facing customer information totems showing film times & promos to those walking past the cinema to entice them inside.
“We are delighted and privileged to have worked with ODEON on such an exciting project. Birmingham Broadway Plaza represents another example of how we have worked together with ODEON and their architects to create and deliver a fantastic customer experience”. Chris Welsh, CEO, Saturn Communications Group