Driving Visual Engagement in the UK
Saturn has teamed up with SEAT UK to deliver their very first ‘Store’ retail concept at intu Lakeside in Essex.
SEAT’s new ‘Store’, the first of its kind in the UK, features three display cars, with an outdoor Experience Centre housing an additional 16 SEAT models. Customers can research, plan financing or book an unaccompanied test drive for their perfect SEAT through the ten 22-inch digital info “hubs” installed by Saturn, or sit back and enjoy the Mediterranean atmosphere created by 5 video walls and 4 large format screens.
Saturn’s in-house software development team worked closely with SEAT, shop fitters and design and advertising agencies to deliver the creative vision and create a bespoke integrated digital experience, enhanced by a real time interface with the SEAT website. The firm drew on their expertise from their extensive client base across a number of sectors, including several key automotive clients.