Upgrade the car-buying experience
Buying a car is an important, expensive and potentially risk-laden purchase. Customers need to be confident that they’ve found the right car and the right deal, or they will keep on looking.
Digital signage can be used to support automotive businesses’ sales staff and give information to buyers at the right time in a way that doesn’t feel pressurised, is easy to understand, and that will give them the confidence they need to be sure they’ve found the right car/dealership/package for them.
Applications for digital signage in the automotive industry
Car configurator
Highlight promotions/deals
Collect customer data/feedback
Show key vehicle information – e.g. fuel efficiency
Showcase the pros/cons of different types of vehicles
Forecourt assistant
Distract/entertain customers in waiting areas
Internal communication (e.g. sales target leaderboards, training)
Show servicing/MOT video evidence (e.g. brake pads, tyre depth)
Promote servicing packages & add-ons
“Saturn took the time to understand what we wanted to achieve and worked with us to define a set of specifications and an ideal layout that could be applied at different showrooms. They also helped us to create a programme of content that would support multiple marketing aims and improve our customers’ overall buying and after-sales experience. Saturn gave us a comprehensive service that was great value for money and made everything remarkably easy for us.”
Michael Le-Flay, After-Sales Marketing Manager, Suzuki
Key Benefits
- Highlight brand USPs to customers
- Promote and increase take-up of finance packages, upgrades & servicing without the feel of a ‘hard sell’
- Make the showroom stand out from its neighbouring rivals
- Give pertinent information to customers who prefer to shop without sales staff present
Our automotive industry clients
Ready to make an impact?
Contact us for a free consultation