Getting data from digital signage
We’re often asked, “How can you tell what value you’re getting from digital signage and the content appearing on it?”
People are often surprised when we suggest that you can do the same as you would for any other communications channel, i.e. generate data from it and perform analysis.
Digital signage can be surprisingly effective in generating meaningful data to help you gauge how effective (or ineffective!) your displays/content are.
We can also use your existing data (e.g. from EPOS systems) and use it to optimise the results you get from your displays.
What are retail analytics?
Marketers around the world use web analytics to gauge how effective their online content is and where improvements can be made.
Retail analytics do exactly the same but are generated in a physical ‘bricks and mortar’ space rather than via the internet.
Using different types of technology (e.g. software, sensors, RFID tags, cameras, AI), we can track how your customers respond to the content you’re displaying on digital signage in real time, giving you feedback on which displays and content performs best and worst.
Types of retail analytics we offer
- Customer interactions (date/time, volume, type)
- Customer feedback collection
- Content effectiveness measurement (facial expression tracking)
- Audience demographic tracking (age/sex tracking)
- Touchscreen content effectiveness (menu items viewed but not selected/purchased)
- Footfall tracking
- RFID tag engagement tracking