Comprehensive digital signage design, installation and management services.
Comprehensive digital signage design, installation and management services.

Digital Signage Animation Services

Display content for digital menu board

Captivate your audience

Digital signage animation is a powerful tool.

It’s often overlooked, but can be a key factor in how much value for money a business gets out of their digital displays.

We’re a digital signage consultancy with an in-house content creation team that specialises in animation and motion graphics specifically for digital signage.

We’ll help you create content that’s eye-catching, engaging, and most importantly, effective.

Digital signage animation projects from start to finish

Whether you want something simple or complex, our experienced team can take digital signage animation projects from start to finish, from initial concept, scripting and design, right through to production and post-production.

We can also work with existing brand assets, animate and tailor them for the size and dimensions of your displays.

If you’re less experienced at content creation, don’t worry, our team can guide you through the decision-making process and help you to get the best possible value out of your budget.

 

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Our experience

We’re often asked about our experience with different industries, and it’s fair to say that we work with a really broad range of clients.

We work with a lot of cinema chains in the leisure industry, big (like ODEON) and small (like South West-based Scott Cinemas), producing attention-grabbing animated content for their digital menu boards that will make the most profitable products and promotions stand out, and to promote their loyalty schemes.

We also work with with some of the world’s biggest brands in food retail – e.g. Mars Wrigley and Coca Cola – to create animated visuals that will showcase their products and make them ‘front of mind’ for people deciding what to buy at food counters, and generally increase sales in food retail outlets.

 

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We’ve created large ‘screen takeover’ animations for Disney to help sell film merchandise.

We’ve also created animated videos for charities like museums to encourage donations from visitors.

Outside of leisure, we’ve created animated videos for public safety and anti-littering campaigns for train companies’ passengers. We’ve also created attention-grabbing product launch information videos for the staff at a large car manufacturer, and brand vision awareness videos for staff at a large retailer.

And this is just what we can remember from the top of our heads….

Understanding digital signage animation

When it comes to digital signage animation, it can be quite difficult to understand because there are two key disciplines, motion graphics, and animation, and people can refer to both as ‘animation’.

Motion Animation

We specialise in motion design/graphics, which uses text, shapes, and illustrations to create dynamic visuals.

Generally speaking, it’s used to attract attention and direct it towards something specific on a display. Motion graphics breathes life into static designs, by creating the illusion of movement, rotation (2D or 3D), or simply just highlighting something.

It tends to be used for things like highlighting promotions and offers, or to focus attention on specific items on a digital menu board. It can also be used for infographics and showing how charts or timelines change over time.

An example of it in action could be making the price on a special promotion ‘pulse’ in a subtle way so that it attracts people’s attention, but without them being consciously aware of why they’re feeling compelled to look at it.

Animation

Animation tends to be used in a less abstract way than motion graphics and features animated scenes and graphics within a 2-dimensional or 3-dimensional space to create a narrative/tell a story. It’s usually used to explain something reasonably complex.

Two-dimensional (2D) animation tends to use cartoon-style characters and objects, to give instructions or explain differences/comparisons and the pros and cons of using something, or for ‘explainer’ videos.

Three-dimensional (3D) animation is used to create a more realistic look and feel. It tends to be used for something that’s visually complex, for example product demonstrations, and visualisations. It is more labour-intensive than 2D animation (and therefore costs more to produce), but with the increasing use of AI tools, it is becoming more cost-effective to create.

Why invest in digital signage animation?

  • Attention-grabbing: Human beings are genetically programmed to pay attention to movement as part of our fight or flight instinct, so it’s much more likely to attract attention than static signage. According to one study, animated digital signage content consistently attracts 4 to 6 times more views than static content.
  • Emotional connection: Dynamic visuals evoke emotions. Whether it’s excitement, curiosity, or nostalgia, animation triggers emotional responses. You can leverage this to create a deeper connection with your audience
  • Increased engagement: Through animation you can convey lots of information quickly or make a single piece of information stand out.
  • Cost effective: Animated content is a business asset that can be used long-term without looking tired.
  • Memorability: People find it much easier to remember information as a narrative or story, than when it’s presented as stand alone facts. If it makes people experience an emotion, it’s even more memorable.
  • Brand personality:  Through animation you can bring a brand to life, express a personality and make it more distinct, interesting and likeable.
  • Flexibility: Once created, animated content can easily be adapted and used for different sized displays, and potentially used on different marketing channels (e.g. social media, website)
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What can you use animation for with digital signage?

  • Showcasing products/services: Animation can make it easier to create a walkthrough of features/benefits.
  • Highlighting promotions/offers: Animation will draw attention to the information that is most likely to result in a sale, such as cost savings or when the promotion is ending to create scarcity.
  • Health and safety messages: Animation will make the messages more likely to be seen and remembered, reducing the likelihood of accidents.

 

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  • Digital menu boards: Motion graphics can be used to highlight the most profitable items on the menu.
  • Special announcements: Motion graphics can be used to make specific information stand out, such as dates and times, or to create countdowns/timers.
  • Directions: Because they’re dynamic, motion graphics and animation can be used to direct people to where they need to go, quickly and easily.
  • Plus much much more

Get in touch for pricing and more info

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