Deliver a great, profitable guest experience consistently
Hotel digital signage is a smart way to improve your guests’ experiences and streamline your hotel’s operations.
Digital signage is vibrant, grabs attention quickly, and makes lobbies look modern and dynamic. It can help visitors learn more about the hotel they’re staying in/visiting and take advantage of the on-site facilities, increasing their spend.
How hotels can use digital signage
Hotels can use digital signage in a wide range of helpful and engaging ways:
- A personalised welcome message in the lobby creates a great first impression and makes guests feel valued from the moment they arrive.
- For larger properties, digital wayfinding displays help guests navigate with ease—whether they’re looking for their room, the spa, or the nearest lift.
- Self-service check-in kiosks are a great way to reduce queues and speed up the arrival process, especially during peak times.
- Digital signage is also ideal for promoting on-site facilities like restaurants, bars, spas, pools, and fitness centres.
- Displays can highlight daily specials, happy hour deals, or upcoming events to encourage guest participation and boost revenue.
- In conference or event spaces, digital displays can show welcome messages, schedules, room allocation or branding for corporate clients.
Altogether, digital signage helps hotels communicate clearly, save time, and create a more modern, seamless guest experience.
What we offer hotels
Saturn Visual Solutions is a digital signage consultancy that specialises in improving customer/guest/visitor experience.
We thrive on helping hotels to solve real-world problems with digital signage that’s smart, stylish, and hassle-free.
Whether you need to reduce check-in queues, guide guests around your property, or promote your on-site facilities, we design solutions that work within your budget.
We take care of everything—from sourcing and installing the right hardware to creating engaging, on-brand content—so you don’t have to.
Our goal is to make the whole process as smooth and low-effort as possible, so your team can stay focused on running the hotel.
Our experience
We’ve got a wide variety of experience that hotels can take advantage of. We’ve designed cost-effective digital wayfinding solutions, and systems to help guests and staff to see when conference rooms are being used, when and by whom.
We’ve designed digital information points for hotel reception areas that make it easy for guests to see the on-site restaurant/bar facilities and make on-the-spot bookings, such as afternoon tea.
We’ve installed and created content for displays that promote food/drink offerings and hotel spa facilities, and designed user-friendly visitor check-in systems.
We’ve also done simpler projects, like installing commercial displays in fitness suites and lounge areas so that hotel guests can watch TV.
Why work with Saturn?
We work closely with you to understand your needs and put a plan together that fits your space and your budget. We’ll then liaise with our suppliers to get you the best possible deal on your hardware – for large orders we can secure bid pricing direct from the manufacturer.
Our team takes care of all the hardware installation and can create engaging, on-brand content for you that’s ready to go.
With our fully managed service, there’s no need to tie up your internal resources—we make the process smooth, simple, and stress-free.
We also like to reward our best customers, so the more hardware and services you buy from us, the better deal we can give you.
What sort of hotels should use digital signage
Digital signage is a great fit for busy hotels, large resorts, and venues with multiple guest touchpoints.
If your hotel has a lot of foot traffic, several facilities, or hosts events, digital signage can make a big difference. It helps guests check in faster, find their way around more easily, and discover everything your hotel has to offer—from restaurants and bars to spas and special events.
It also saves your team time by reducing repetitive questions and keeping information up to date automatically. It’s a simple, effective way to improve the guest experience and make your operations run more smoothly.
Whilst digital signage can dramatically improve operational efficiency and a guest’s experience, it isn’t for every hotel business.
It requires initial and ongoing investment and and a certain level of resources to maintain it (though we offer services to reduce this to a minimum). Small guesthouses that can already deliver a personalised service, or low budget hotels/hostels whose profits rely on low overheads may struggle to get enough value from it to justify the cost.
For hotels that pride themselves on a strong rustic or heritage experience, digital displays can feel out of place. For these venues, personal service and printed materials will probably be more aligned with their brand and guest expectations.
Where hotels can use digital signage
Reception & Lobby Areas
Digital signage in reception areas helps create a strong first impression. It can display welcome messages, check-in instructions, and useful information about the hotel’s facilities, helping guests feel informed and at ease from the moment they arrive. It also reduces pressure on front desk staff by answering common questions automatically.
Lift Lobbies & Corridors
These high-traffic areas are ideal for wayfinding screens. They help guests navigate the hotel with ease, reducing confusion and the need to ask staff for directions. They can also be used to promote services, events, or special offers as guests move through the building.
Restaurants & Bars
In dining areas, digital signage can showcase menus, highlight daily specials, or promote offers. This not only enhances the guest experience but also helps increase food and beverage sales by drawing attention to what’s available in real time.
Conference & Event Spaces
For hotels that host meetings or events, digital signage can display schedules, welcome messages, and room allocations. It adds a professional touch and helps attendees find their way quickly and easily, improving the overall event experience.
Fitness Suites & Leisure Areas
Digital signage in gyms, spas, or pool areas can be used to display opening hours, class timetables, safety information, or promotional offers. It helps guests and non-resident gym members make the most of the hotel’s facilities while keeping them informed and engaged.
Outdoor Areas & Windows
Digital signage outside of hotels can be used to welcome guests, showcase its facilities, or promote events before guests even step inside. For hotels located in busy urban areas, digital window displays are perfect for capturing the attention of people passing by—ideal for promoting offers, events, or restaurant menus to both guests and the public.
Frequently asked questions
Digital signage helps guests feel more welcome, informed, and in control. It can speed up check-in, make it easier to find their way around, and highlight useful services like dining, spa treatments, or events. It’s a simple way to make their stay smoother, more enjoyable, and more connected to what your hotel offers.
Yes, even small hotels can benefit from digital signage. A single screen in the lobby can improve communication, reduce repetitive questions, and create a more modern, professional feel. It’s a cost-effective way to enhance service and make a strong first impression without overwhelming your team.
Costs vary depending on the size and complexity of the setup. We’ll work with you to understand your needs and budget and we’ll design a solution that fits your needs and budget—whether it’s a simple display or a full network. We’ll guide you through options to make sure you get the best value.
No. Saturn can create all the content for you, tailored to your brand and guest needs. We also offer ongoing content support if you want to keep things fresh and up to date. That means you get professional-looking displays without needing in-house design/animation skills.
We can work on a turnkey project basis, handling everything—from planning and installation to content creation and support—so your team can stay focused on running the hotel. Our goal is to make the process as smooth and low-effort as possible, with minimal disruption to your day-to-day operations.