Digital customer touchpoints for car dealerships
In today’s auto retail market, every second and every sale counts. Car dealership digital signage is a simple way to boost efficiency and create a more engaging showroom experience.
It helps dealerships work smarter—not harder—by taking the pressure off your sales team. From welcoming customers to showcasing offers and vehicle features, screens do the talking so your staff can focus on what they do best: building relationships and closing deals.
It’s a simple way to boost efficiency, improve the customer experience, and make your showroom feel more modern and engaging. Whether it’s speeding up service or highlighting finance deals, digital signage helps dealerships make better use of their time, improve customer journeys, and stay ahead in a competitive market.
Drive Sales with Smarter Signage
We’re a digital signage consultancy that specialises in automotive retail.
We’ve spent more than a decade supplying digital signage to car dealerships across the UK. We help them to get cost-effective solutions tailored to their specific needs, and to navigate brand compliance.
We’ve worked with large dealerships with multiple sites, used car supermarkets, motorbike showrooms and plenty in-between.
We’ll help you showcase product information, deals, and upgrade/service packages more efficiently, and engage your customers.
Automotive brands we work with
Car dealership digital signage solutions we offer
We can supply and install a range of automotive digital signage solutions at competitive prices. These include:
- Window displays to attract attention from passing traffic/footfall and encourage passers-by to think about buying a new vehicle every time they pass your premises
- Outdoor digital signage to attract attention from passing motorists and/or show promotional offers on the forecourt
- LED walls (flat and curved) and video walls to create a real wow-factor when customers enter your showroom and show off the latest models and make sure everyone sees your promotional content and servicing/finance offers
- Touch screen for car configurators, to look up information on the car/bike products and services, or even to look up the bay number of the car they’re interested in
- Digital signage screens to show off new car/bike models, promotions or entertain waiting customers, reducing their perceived wait time
- We’ve also developed our own instant control app called SaturnSelect which allows you to select and show different types of content to customers on demand (e.g. fuel efficiency models, finance packages), aiding sales conversations
"Saturn gave us a comprehensive service that was great value for money and made everything remarkably easy for us.”
Michael Le-Flay, After-Sales Marketing Manager, Suzuki
5 Reasons for automotive retailers to work with Saturn
1. Experience – We’ve successfully delivered digital signage projects for dealerships and used car supermarkets up and down the country, of varying levels of complexity. We’ll help you get what you need with the minimum of fuss.
2. Brand compliance – We’re used to working with digital signage-related brand guidelines, so we’ll make sure you’re 100% compliant.
3. Prices – We always try to deliver great value so we shop around at different suppliers and, where possible, use bulk buying to get the best prices so we can pass those saving on to you.
4. Convenience – We offer an end-to-end service, so we’ll help you identify the solution you need, source the hardware and install it, and provide software to manage the on-screen content. We can also provide ongoing technical support.
5. Content – We have one of the only teams of digital signage content specialists in the UK. They can create and schedule on-brand content that’s optimised for the screens they’ll be appearing on.
6. Problem-solving – We know that the car retail industry is constantly evolving, and that dealerships’ needs are changing too. We can help you to use to technology to solve problems and to be more efficient.
Some of the dealerships we work with
Why use showroom digital signage?
- Attract the attention of passing motorists and encourage them to start thinking about buying a new vehicle
- Make the showroom/dealership stand out from its neighbouring rivals
- Comply with brand standards
- Highlight brand and vehicle USPs to customers
- Promote and increase take-up of finance packages, upgrades & servicing without giving customers a ‘hard sell’
- Use your space and staff more effectively
Applications for car dealership digital signage
Highlight promotions/deals
Car configurator
Collect customer data/feedback
Show key vehicle information – e.g. fuel efficiency
Distract/entertain customers in waiting areas
Promote servicing packages & add-ons
Internal communications (e.g. sales training)
Show servicing/MOT video evidence
Get advice and pricing
Learn more about the car dealership digital signage solutions we offer. Just fill in our short form and one of our experts will come back to you within 24 hours to help you.