Restaurant & QSR White Paper: Reimagining The QSR Experience

About this white paper
This white paper aims to help quick service and casual dining restaurants deliver a better experience for their customers so they can increase loyalty, and subsequently profits. It has been compiled using statistics generated by a market research agency. The statistics it contains are about perceptions of the restaurant-going experience. It was created by Saturn Visual Solutions, a digital signage consultancy that works with businesses in the hospitality sector – including QSRs and casual dining venues– helping them to improve their customers’ experience and to be more profitable.

Download this free white paper

Key takeaways

In this white paper you will learn:

• One in ten people think restaurant visits are boring and avoid them
• Nearly half of the people questioned (44%) felt uncomfortable making complaints in restaurants
• 58 percent said they would prefer using a touchscreen digital device to give negative feedback

Reimagining the QSR and casual dining experience – Overview

The UK restaurant industry is dealing with rising operating costs, and staff shortages. Demand is also fluctuating, as the cost of living is leading people to try and save money, where they can. To survive and thrive, QSRs (quick service restaurants) and casual dining restaurants need to draw consumers in, and deliver a great and profitable customer experience that encourages return visits.
A study by Saturn Visual Solutions surveyed 2,000 UK-based, adult full-time and part-time workers on how they feel about spending time in restaurants.

It found that one in ten people thought restaurant visits were boring and avoided them. However, among 18-34 year olds, this figure rose to 17 per cent.
Statistically, men are less likely to enjoy visiting a restaurant with 14 per cent saying they would avoid them. Whereas just six per cent of women said the same.
Nearly half of the people questioned (44%) felt uncomfortable making complaints in restaurants. However, 58 percent said they would feel comfortable using a touchscreen digital device to give negative feedback.

Solutions

The research suggests that people want a more fun, visually interesting restaurant experience, and the ability to give negative feedback in a less confrontational way.

Digital signage offers an obvious way to make dining areas feel more dynamic and interesting. Touchscreen displays could be used for diners to give feedback quickly and easily so that negative feedback can be acted upon in a timely way. It can also be used to track data trends which can help restaurant managers/franchises to identify any recurring problems.

This could help QSRs and casual dining businesses to improve their customers’ experience, making people more likely to return, and increasing their average spend per visit, leading to increased profitability.

The PDF of of our QSR & casual dining white paper gives a snapshot of just some of the ways digital signage technology can be used to improve customer experience, and is free to download now.

If you have a project you want to discuss or you want to learn more about using digital signage to enhance your quick service restaurant or casual dining venue, call our team now on 0161 222 0706 or email us at info@saturnvisual.com.