We know that when people see digital signage, it’s not the ultra-thin screen or slick enclosure that they’re looking at. It’s the content that’s king.
There are multiple considerations unique to designing content for digital signage to optimise it for the environment it’s being shown in. It needs to grab people’s attention and hold onto it, which can be difficult in a busy place. Content must engage and/or educate, take into account the likely mind-state of the person watching it, and communicate the essence of a brand.
That’s why we have an in-house team that specialises in creating content for digital signage on behalf of clients. They produce purpose-made animated or live-action videos, and can convert existing materials into content appropriate for digital signage.
Our creative services
Asset design & creative
Content scheduling & management
In-house/agency marketing team support
Third party brand liaison
It’s not just your content that needs to be right, but the scheduling of it too. Because digital signage is all we do, we know the subtle differences between emphasis and overkill, and between a variety of messaging and ‘jumbled’ content.
Because it’s such a specialised knowledge, our team can work alongside in-house or agency teams to help them optimise their campaigns using digital signage, or alternatively to take on all aspects of a business’s digital signage content design and scheduling.
Ready to make an impact?
Contact us for a free consultation