The Top 10 Benefits of Digital Signage
We will first summarise the top 10 benefits of using it, then look at the psychology. Remember that these may vary depending on the size of your business, the type of digital signage you install, the content you show, and other variables like the demographics of your customer base. Overall, however, digital signage can offer a compelling ROI, no matter the size of your organisation.
1. Unlimited promotional space and time
Unlike traditional print ads, digital signage provides an endless amount of advertising space and time. You can display your messages 24/7, and the only limit is when you close your premises or when your passing footfall reduces at night.
2. Quick and easy content changes
With digital signage, you can make changes to your campaigns quickly and easily using cloud-based software. If you notice that a campaign isn’t performing well, you can modify it in just a few minutes. You won’t have to wait for new prints or banners to be made, and you can correct mistakes quickly and easily.
3. Creative freedom
Digital signage allows you to use different types of media to show content. Whether it’s animated, video footage, a PowerPoint turned into a video, static info, or static info with certain elements animated, the possibilities are endless!
4. More engaging than static signs
Studies have shown that people are naturally drawn to moving images and narratives, making digital signage more engaging than traditional static signs. One retail study found that the right message can drive incremental sales of 5 to 25 percent. Digital signage is a rapidly increasing market, which is testament to its effectiveness. A compound annual growth rate of 8% has been observed in the US.
A single display can be used for a variety of purposes, from staff training to promotions, and health and safety notices to showing live performance data. This is why digital signage can deliver such an impressive ROI, as it can support different company departments (e.g. sales, operations, HR, customer service) at once.
6. Self-service kiosks
Digital kiosks allow customers to take care of certain tasks themselves (e.g. making payments, finding information), freeing up staff time for other duties. They can also be used to cross-sell other services and products. Kiosks are proven to be popular with users, with studies finding that people find them interesting and tend to use them for extended period of time.
7. Attract attention from passing footfall
With outdoor or window displays, you can use digital signage to stand out from other neighbouring businesses. You can showcase promotions, advertise products, and publicize forthcoming events to passers-by, making them more likely to visit your premises.
8. Improve operational efficiency
Whether you have a large retail store, warehouse or visitor attraction, digital signage can be used to give guidance or information to help maximise efficiency. For customers, you can make polite requests (e.g. about a queueing system), while for staff, you can show performance data, H&S reminders, and communicate operational changes.
Digital signage provides the ability to show the same content at multiple sites simultaneously and have central info/brand control. Using cloud-based software you can group displays in different locations and have them show the same or different content as necessary. This is especially useful for franchises or other companies with multiple sites for timely delivery of product launches/promotions or company announcements.
10. Get instant feedback
For companies with large sites, touchscreens can be used to get valuable feedback about issues as they occur so staff/resources can be redirected, or issues rectified sooner. For hotels or visitor attractions, this can help reduce the chance of bad reviews and improve your business’s reputation.
Overall, digital signage can offer numerous benefits to businesses of all sizes. With its flexibility, creativity, and potential to attract attention, it’s definitely worth considering as part of your marketing strategy.
If you would like to book an initial digital signage consultation, or find out more about any of the benefits of digital signage discussed on this page and how they apply to your business, please contact us today to speak to a member of our team.
The psychology of digital signage
Want to know why digital signage works so well?
There are four key reasons that digital signage works so effectively:
- Human beings are hard-wired to pay attention to movement (it’s part of our ‘fight or flight’ instinct), so we are much more likely to notice moving images than static messages.
- We process visual images easily, so our brains will always opt to watch visual information rather than to read lots of text.
- Our brains prefer stories. We are much more likely to remember something that appears as part of a narrative, rather than as random pieces of information.
4. If the narrative makes us experience an emotion as a result of watching it (e.g. happiness, curiosity, surprise), then this super-charges our brain’s ability to remember it.
Because digital signage is constantly showing images, movement and information as a narrative, it perfectly placed to exploit how human psychology works, making messages more likely to be noticed and remembered.
Want to learn more about the possibilities for your business? Get in touch and our friendly team will be happy to talk you through the solutions that would be most appropriate for your business and how best to use them.