Saturn and Mars work together
Creative work produced by Saturn Visual Solutions’ specialist digital signage content team, has been used by Mars for the launch of its new M&Ms Colourworks Stations.
Mars was embarking on a new concept of pick and mix for chocolate confectionary and needed creative work to support two price promotions and increase engagement with the M&Ms Colourworks Mix Stations, which had been installed in 36 Vue Cinemas across the UK.
Saturn’s team was appointed for the project because it specialises in cinema digital signage content and has extensive experience of working with large FMCG brands.
The creative work was displayed on the digital displays on the Mix Stations and on the cinema foyer’s digital signage.
Following an initial period of using the creative, Saturn was asked to create an additional version of it without the price promotion, so it could be shown by Vue’s displays and on the Mix Station on an ongoing basis.
Lee Wickstead, National Account Manager for Cinemas & Leisure, Mars Wrigley Confectionery UK, said: “A video of the content Saturn created for the Mix Station promotion has been circulated around Mars UK and Europe as an example of best practice. When colleagues ask who created it, I’ve been only too happy to tell them about Saturn and recommend them.
“I’ve been very impressed and will certainly go directly to Saturn for any cinema content we want to produce in the future. The creative work is of a really high standard. It’s on brief, turned around quickly, and it’s surprisingly inexpensive.”
Chris Jones, who heads Saturn’s creative team said: “The M&Ms project was a new concept for cinema concessions, so it was really important for us to get the creative right so that customers understood what they had to do.
“We’ve been really pleased with Mars’ response to the work we did and them asking for a second version that they could use on an ongoing basis. It shows the power of good digital signage content, and why demand for specialist agencies who truly understand the nuances of creating it is only going to rise.”
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